Wednesday, May 19, 2010

Etsy Selling Tip Part 2: Time Is Money

So I've been slacking lately on put up Etsy selling tips, so I'm going to make an effort to put up 1 or 2 a week for now on.

Selling tip: Time is money!

Now that there are SOooooo many sellers on Etsy when you post a new item it can be pushed from page 1 to page 10 in a matter of minutes in your given category. I noticed that there are better times of day than others to post a new item(s)and have them sit on the 1st or 2nd page of your given category longer. The longer your item(s) are visible on the top pages the more people will see your item. Most Etsy customers will usually on browse through the first 5-7 pages of a category before moving on, therefore it is crucial to stay in that page range as long as possible. I post a lot in the "Geekery" category. I have found that posting new items or re-listing items is best done between 11am and 1pm. I'm not exactly sure why posting thins out during these hours. The 2nd best time to post or re-list is 8:00pm-9:30pm. This makes sure you get all those night owls who have just hopped on etsy after a long day at work/school and are winding done for the evening. When I post/re-list during the 8:00 hour 7 times out of 10 I'll wake up to an over night order placed. Maybe not for the item listed, but it did draw the customer to visit the rest of my shop.

Don't get discouraged if no one buys your newly listed or re-listed item right away, even if it sits in the 1st 5 pages for an hour. The more people that see your item the more people who will probably mark it as a favorite. You have to remember that many customers on Etsy don't have a lot of free cash. They may really like your item but they have to wait for a pay day to roll around to purchase it. So keep in mind Favorites=Future Sales.

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